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SEO

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Making websites attractive to search engine spiders for greater visibility

Search Engine Optimization or SEO refers to the process of getting traffic (visitors) to your website through natural, unpaid search results.To put it in lay terms, SEO looks at how search engines like those of Google, Bing, Yahoo etc., work, what people are searching for and what words they type in for that search, and which search engines are the most popular, among other things. No one single SEO activity or method can guarantee results; often, a combination of methods is required to ensure that the search engines approve of a site.

In today’s digital world, it has become critical for any business with an online presence– regardless of whether you’re a startup, a family run small business or a multinational corporation, or whether you’re located in India or Dubai. Without optimizing your site, you may never achieve the results you want. This is precisely why most organizations with any online presence and all online retailers engage the services of SEO companies.

To rank high in the search engine results, you need top quality professional SEO services like ours.

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How We Are Different ?

Our Core SEO Services

  • Website Audit & Optimization

    At the outset we crawl your site thoroughly and understand what we are dealing with. We take a look at the site foundations, platform, Penguin/Panda violations if any, y our calls to action, and also examine how robust your HTML code is. Based on our inspection we make suggestions for fixing issues and optimization.

    Website Audit & Optimization
  • Digital Strategy Consulting

    Whether you're a renowned brand or a startup, if you're looking to make waves online, we can come up with the perfect digital strategy for you. Whichever industry you're in, our team of dedicated professionals can help you realize what digital can do for your brand, and even what you can do with it.

    Digital Strategy Consulting
  • Search Engine Optimization

    Our SEO experts will ensure that traffic to your site increases visibly and that your site is ranked high among the organic (unpaid) search engine results. We use a variety of methods like great content, back links and more to achieve this and always stay on top of Google's search algorithm updates.

    Search Engine Optimization
  • Conversion Optimization

    With over a decade and a half of experience in helping brands improve their conversion rate online, you can be assured of our best efforts for you. We understand that merely getting people to visit your site is not enough; it's imperative to create an attractive landing page that will induce more visitors to become customers.

    Conversion Optimization
  • PPC Campaign Management

    Although most web entrepreneurs use PPC ads, many are poorly managed, and often don't get the desired results; that's where we step in. Our professionals will draw up a best-practices strategy through which you can get the most relevant visitors to your site and hence maximize your returns on your PC ads.

    PPC Campaign Management
  • Content Marketing

    This is the era of Content: interesting, fresh, off-beat; the more original and up-to-date your content is, the higher are your site's chances of being picked up by search engine spiders. We help our clients to gain high visibility, boost customer engagement, and also obtain good quality links back to the site.

    Content Marketing
  • Link Building

    Search engines assess the popularity and importance of a site (or pages within it) based on the number of other sites and pages that link to it. Our teams work hard to ensure that your site obtains back links from trustworthy sites; this goes a long way in boosting rankings.

    Link Building
  • Social Media Marketting

    Our services in this area help our clients to actively engage with customers both existing and potential in lively and interesting ways. We sketch the story of your brand through social media sites, and use a variety of digital engagement methods to cement the bond with your clientele.

    Social Media Marketting
  • Local Listings SEO

    If you’re an organization that functions in several locations, it is imperative that each location shows up in the search engine result pages. This is where our local listings SEO services come into play. Whether you have three locations or 30, we will ensure that each ranks pretty high in the SERPs.

    Local Listings SEO
  • Reputation Management

    Reputation takes a long time to build but is easy to lose; in the digital world where videos and comments go viral in minutes, it’s even more important to monitor and manage what people are saying about your brand. Our dedicated professionals can help regulate conversations and guide them towards positive opinions.

    Reputation Management

Get found on the first page

We have a few tricks up our sleeves to make sure that the search engine bots crawl your site and display it in the first result page itself. Take a look:

  • Using the right keywords is absolutely crucial. We scour the net to understand what words people use to search for products and services similar to yours

  • We include HTML, XML, ROR and URL list sitemaps to tell the bots what content is there on your site

  • Search engines love content so we pack your site with original, fresh and top quality content

  • We ensure that your site can be easily navigated by the search engines and we do this by including as much text as possible and cutting down on Java and Flash

  • HTML code looks yummy to the bots so the most important content of your site is in that format, and insert navigational and crawlable links into search boxes We optimize pages to reduce load

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Analyzing negative materials about your brand and addressing them

Knowing the negative reviews is way more important than knowing the positive. This helps you to address the concerns your customers have immediately. More often than not, this has the effect of turning them into loyal customers who keep coming back. Everyone appreciates their grievances being heard and redressed.

Sentiment analysis is basically recognizing and understanding how your audience and clientele react to your brand – both positive and negative.

 

How Search Works

When people search for information online, they do it through search engines, and of course we know that Google is the most popular.

So when you search through Google, what you are actually doing is search through Google’s index of websites… you can roughly compare it with searching through a particular company’s yellow pages, if you will.

The search engine spiders crawl the web for information and pick up sites based on a predetermined algorithm once you type in what you want. And that’s why it’s so important to make sure that the sites look attractive to the spiders. And the way to do that is as we mentioned above, to include all the stuff they love!

Sentiment analysis is basically recognizing and understanding how your audience and clientele react to your brand – both positive and negative.

  • How Search Ads work1

    People search for information online for several reasons, with the chief ones being, of course, entertainment and information, and more rarely, for knowledge. Google understands what you’re looking for and displays ads it feels are relevant to your search. Of course, these ads are always displayed at the very top of the results page. It’s natural human tendency to pick out what we see first. For example if someone is searching for let’s say a property consultant in XYZ area. Sites are ranked by Google’s algorithm and ranked and displayed accordingly on the result pages. That order cannot be changed by any of the site owners; unless of course, they purchase ads. In this case, that site will be prominently displayed at the top. So you have your site promotion.

  • How Search Works2

    When people search for information online, they do it through search engines, and of course we know that Google is the most popular. So when you search through Google, what you are actually doing is search through Google’s index of websites… you can roughly compare it with searching through a particular company’s yellow pages, if you will. The search engine spiders crawl the web for information and pick up sites based on a predetermined algorithm once you type in what you want. And that’s why it’s so important to make sure that the sites look attractive to the spiders. And the way to do that is as we mentioned above, to include all the stuff they love!  

How we can help you
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Find us on:

Dubai

15th Floor,  Lake Central, 
Business Bay, Al Abraj Street, 
P.O.Box 55535, 
Dubai,  UAE
Mobile: +971522618808 
Phone: +97142762233
Enquiry: enquiry@ipixsolutions.com
Support: support@ipixsolutions.com
Career: hr@ipixsolutions.com

Bangalore

President Chamber, 
102, Level 1, 
Hayes Road, Off Richmond Road, 
Bangalore, Karnataka, 
Pin-560 025 
Enquiry: enquiry@ipixsolutions.com
Support: support@ipixsolutions.com
Career: hr@ipixsolutions.com

Calicut

205,  'Neo Space', 
KINFRA Techno industrial park, 
Kakkanchery,  Kozhikode, India - 673634
Phone:+91 494 3018531
Mobile: +91 98 47 92 73 75
Enquiry: enquiry@ipixsolutions.com
Support: support@ipixsolutions.com
Career: hr@ipixsolutions.com

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