FOLLOW
QUALITY GUIDELINE
Avoid Automatically generated content
(random text that make no sense to the reader)
- Automated tool
- Automated processes, such as Markov chains
- Automated synonymizing or obfuscation techniques
- Stitching or combining content from other website without adding value
- Scraping Atom/RSS feeds or search results
- Write a valuable content for your visitor
- Create unique, relevant content
Link schemes
(any links intended to manipulate PageRank or a site's ranking)
- Excessive link exchanges
- Text advertisements that pass Page Rank
- Avoid automated programs to create links
- Buying or selling links that pass Page Rank
- Paid articles that include links that pass Page Rank
- Excessive article campaigns with keyword-rich anchor text
- Partner pages exclusively link exchanges for cross-linking
- Use rel="nofollow" to stop page rank pass
- Site links from Low-quality directory or bookmark
- Optimized anchor text link in articles posted on other sites
- Distributed links in the footers or templates of various sites
- Distributing widgets which has Keyword-rich, low-quality links
- Forum comments with optimized links in the post or signature
- Redirect links to an intermediate page which is blocked with a robots.txt file
Cloaking
(presenting different content or URLs to human users and search engines)
- a)Showing HTML text to search engines,and images or Flash to users
- b) Inserting text or keywords into a page only when the User-agent request
- c) Using technology which is difficult for search engine to access, like JavaScript, images, or Flash
Hidden text and links
(Using Hiding text or links in your content)
- Avoid Setting the font size to 0
- Avoid Locating text behind an image
- Avoid keywords to be hidden in content
- Avoid Using CSS to position text off-screen
- Avoid Using white text on a white background
- Include descriptive text about the Video in HTML
- Use the alt attribute to provide descriptive text in Images
- Place the same content from the JavaScript in a noscript tag
- Avoid Hiding a link in small character like hyphen in the middle of a paragraph
- Test your site's accessibility by turning off JavaScript, Flash, and images in your browser, or Lynx a text-only browser.
Doorway pages
(large sets of poor-quality pages where each page is optimized for a specific keyword or phrase)
Having multiple domain names targeted at specific regions or cities and take users to a single page.
Multiple pages in a site with similar content to rank a specific phrase like city or state names.
Affiliate linking Templated pages.
Scraped content
(copy and publish content of other sites)
- Copy and republish content from other sites without giving any value or originality to content.
- Coping content from other sites, modify it slightly like replacing with synonyms or automated
techniques and publish it.
- Sites that provides content from other site which does not add value to user
- Using embed content from media resources like video, image without giving value to reader.
Affiliate programs
(write an original content which adds value for users)
- Pages with product affiliate links which copied product descriptions and reviews directly from the original content and not gives any newvalue to user.
- Use less affiliate program content in your site.
- Your site should offer a value to user than original merchant site.
- Use your site to build community within users add discussion forum, user reviews, and blog can create unique content and value.
- Keep updated, fresh and relevantcontent in site.
- Choose an appropriate category for your affiliate program as per your audience
Irrelevant keywords
(Using Keyword stuffing)
- Providing Blocks of text list of cities and states on webpage which is trying to rank for
- Adding Lists of phone numbers without substantial added value
- Repetition of words and phrases which sounds unnatural
Creating pages with malicious
behavior
- Injecting new ads or pop-ups on pages
- Promoting or installing software that does so
- Manipulates content on the page in an unexpected way
- Swapping out existing ads on a webpage with different ad
- Changing or manipulating the location of content on a page
- Including unwanted files in a download that a user requested
- Downloads or executes files on a user's computer without their consent
- Installing malware, trojans, spyware, ads or viruses on a user's computer
- Changing a user's browser homepage or search preferences without the user'informed consent
User-generated spam
- Spam can be generated on a good site by malicious visitors or users
- Users to create new pages or otherwise add content to the site
- Spammy accounts on free hosts
- Spammy posts on forum threads
- Comment spam on blogs
Comment spam
- Disallow hyperlinks in comments-access to the server and configure "remove HTML tags from comment links" inside your guestbook
- Block comment pages using robots.txt or META tags
- Think twice about enabling a guestbook or comments
- Use a blacklist to prevent repetitive spamming attempts.
- Add a "report spam" feature to user profiles and friend invitations.
- Monitor your site for spammy pages- Use Google Alerts