FOLLOW

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QUALITY GUIDELINE

Avoid Automatically generated content

(random text that make no sense to the reader)
  • high quality contentAutomated tool
  • high quality contentAutomated processes, such as Markov chains
  • high quality contentAutomated synonymizing or obfuscation techniques
  • high quality contentStitching or combining content from other website without adding value
  • high quality contentScraping Atom/RSS feeds or search results
  • high quality contentWrite a valuable content for your visitor
  • high quality contentCreate unique, relevant content

Avoid Sneaky redirects

(sending a visitor to a different URL than the one they initially requested)

robot_image
  • avoid sneaky redirectsDesktop users get a normal page, while mobile users get a spam page
  • avoid sneaky redirectsAvoid display different content to users and to Googlebot
  • avoid sneaky redirectsUse JavaScript to redirect users
  • avoid sneaky redirectsUse 301 redirects
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Link schemes

(any links intended to manipulate PageRank or a site's ranking)

  • Excessive link exchanges
  • Text advertisements that pass Page Rank
  • Avoid automated programs to create links
  • Buying or selling links that pass Page Rank
  • Paid articles that include links that pass Page Rank
  • Excessive article campaigns with keyword-rich anchor text
  • Partner pages exclusively link exchanges for cross-linking
  • Use rel="nofollow" to stop page rank pass
  • Site links from Low-quality directory or bookmark
  • Optimized anchor text link in articles posted on other sites
  • Distributed links in the footers or templates of various sites
  • Distributing widgets which has Keyword-rich, low-quality links
  • Forum comments with optimized links in the post or signature
  • Redirect links to an intermediate page which is blocked with a robots.txt file

Cloaking

(presenting different content or URLs to human users and search engines)

seo cloaking

Hidden text and links

(Using Hiding text or links in your content)

  • Avoid Setting the font size to 0
  • Avoid Locating text behind an image
  • Avoid keywords to be hidden in content
  • Avoid Using CSS to position text off-screen
  • Avoid Using white text on a white background
  • Include descriptive text about the Video in HTML
  • Use the alt attribute to provide descriptive text in Images
  • Place the same content from the JavaScript in a noscript tag
  • Avoid Hiding a link in small character like hyphen in the middle of a paragraph
  • Test your site's accessibility by turning off JavaScript, Flash, and images in your browser, or Lynx a text-only browser.
high quality link building

Doorway pages

(large sets of poor-quality pages where each page is optimized for a specific keyword or phrase)

Having multiple domain names targeted at specific regions or cities and take users to a single page.
Multiple pages in a site with similar content to rank a specific phrase like city or state names.
Affiliate linking Templated pages.
doorway pages

Scraped content

(copy and publish content of other sites)

  • Copy and republish content from other sites without giving any value or originality to content.
  • Coping content from other sites, modify it slightly like replacing with synonyms or automated
    techniques and publish it.
quality web content
  • Sites that provides content from other site which does not add value to user
  • Using embed content from media resources like video, image without giving value to reader.

Affiliate programs

(write an original content which adds value for users)

  • Pages with product affiliate links which copied product descriptions and reviews directly from the original content and not gives any newvalue to user.
  • Use less affiliate program content in your site.
  • Your site should offer a value to user than original merchant site.
quality web content
  • Use your site to build community within users add discussion forum, user reviews, and blog can create unique content and value.
  • Keep updated, fresh and relevantcontent in site.
  • Choose an appropriate category for your affiliate program as per your audience

Irrelevant keywords

(Using Keyword stuffing)

  • Providing Blocks of text list of cities and states on webpage which is trying to rank for
  • Adding Lists of phone numbers without substantial added value
  • Repetition of words and phrases which sounds unnatural
seo optimization
quality seo

Creating pages with malicious

behavior

  • Injecting new ads or pop-ups on pages
  • Promoting or installing software that does so
  • Manipulates content on the page in an unexpected way
  • Swapping out existing ads on a webpage with different ad
  • Changing or manipulating the location of content on a page
  • Including unwanted files in a download that a user requested
  • Downloads or executes files on a user's computer without their consent
  • Installing malware, trojans, spyware, ads or viruses on a user's computer
  • Changing a user's browser homepage or search preferences without the user'informed consent

User-generated spam

  • Spam can be generated on a good site by malicious visitors or users
  • Users to create new pages or otherwise add content to the site
quality seo
  • Spammy accounts on free hosts
  • Spammy posts on forum threads
  • Comment spam on blogs

Comment spam

  • Disallow hyperlinks in comments-access to the server and configure "remove HTML tags from comment links" inside your guestbook
  • Block comment pages using robots.txt or META tags
  • Think twice about enabling a guestbook or comments
google quality analyst
  • Use a blacklist to prevent repetitive spamming attempts.
  • Add a "report spam" feature to user profiles and friend invitations.
  • Monitor your site for spammy pages- Use Google Alerts