So you’re planning to start your e-commerce site, or perhaps you want to change to a new e-commerce platform for your existing site; confused about which platform to choose? You need a platform that will meet your business needs, be affordable, user-friendly, and so on. Magento is an e-commerce platform that has all these and more. It’s therefore the most popular platform and is used by over 20% of e-commerce sites. Some big names that use Magento are Samsung, Nike, Lenovo, Nestle, Fox Connect, and so on. Here are the 5 features that make Magento impressive:
To be easily found when users search for products and services similar to yours, your site has to be optimized, or made SEO friendly. Magento is designed so that it is super easy to customize and/or alter URLs, Meta tags of products, categories, descriptions, content pages, keywords and so on. It also has HTML sitemaps and Google specific sitemaps for users, making it easy for Google’s bots to crawl the pages and pick it up for display in the top pages.
There are thousands of extensions available for Magento, many of which have been created by Magento developers – on of the biggest advantages of open-source platforms. This allows easy and extensive customization of the ecommerce website. You can add custom modules without causing disruption to the source code. All updates run smoothly, and no updates are split. If you’re working on a tight budget, you can choose from among the available free ecommerce themes too.
Scalable and flexible
No matter what the size of your organization, you can use Magento to launch your ecommerce site; you can scale your Magento site to meet the needs of your growing business. How? Magento allows you to add innumerable products to your catalogue, process hundreds of orders etc., without disrupting the site. Its advanced storage system ensures that you don’t require expensive hosting framework to make it responsive. It is so versatile that you can use it across industries; if the existing components don’t meet your requirement, you can just build your own extensions to make it work for you.
Functionality and Performance
Magento’s exhaustive range of features make it one of the best ecommerce platforms among open-source and restrictive segments. You have everything that you may need to manage an online business, including inventory management and promotions. The built-in features ensure an engaging user experience and boost sales potential. This functionality allows Magento to be a rock star where performance is concerned. If you need still more functionality, you can simply adjust your website execution a little by arranging a few parameters. Its high-end cache systems also help in boosting site performance.
There are tons of professional responsive templates available for Magento, thanks to the integration of HTML 5; with the arrival of Magento CE 1.9 and Magento EE 1.14, responsive design is stronger than before; this means that regardless of what device you’re browsing the site on, you get the same awesome experience every time. As a large number of people are switching over to mobile search and shopping, this feature of Magento makes it infinitely preferable to others.
At IPIX Solutions, we have developers whose expertise in Magento has enabled dozens of our clients boost sales and multiply their revenues with effective and attractive e-commerce sites. Looking for Magento developers to build your eCommerce site? You have reached the right place! Give us a call on 9544800204 today to know more!