So you have a great E-commerce site that is user-friendly and optimized. But are you marketing it properly? It is not optional anymore to market without social media – because social media is everywhere, and everyone is on it.The good news is that there are thousands of social marketing tools available. Here are six awesome tools you can use to market your e-commerce business:
This tool gives you information that will help you to improve the visibility of your FB page. It will tell when to post for maximum impact, what images are most effective and the reason for it, and will also analyze posts of your competitors. This way it helps you understand the strategies adopted by your rivals and give you insights on how the industry works, and how you can position yourself.
A super-easy way to drive traffic and boost customer engagement. This tool lets you schedule the messages/posts/content you want to share across multiple social networks, and saves you a whole lot of time. You can share the identical message or add context to customize it for each account; just queue it up, and Buffer will post for you throughout the day.
It is said that a picture is worth a thousand words. This tool works exactly on that premise! You can create beautiful infographics that you can share on social media to educate current and potential clients about your brand, products, how your products/services will solve their problems, and so on. This tool is also a great source of quality back-links to your site. With pre-defined templates and an intuitive editor, this is a user friendly tool you can leverage to effectively market your Ecommerce site.
This is not free but it’s a great tool for tracking and analyzing mentions of your brand, products/services, and even conversations about your company, on social networks like Facebook, and Twitter, forums, YouTube, blogs and even websites; and all this info is made available to you in a single dashboard. Being able to monitor your brand in this manner will go a long way in increasing customer satisfaction and enhancing sales.
If you want to find out where you stand with regard to your domain and page authority, this tool from Moz is just what you need. You can see the source and quality of the incoming links, and this is helpful in adjusting your link building activities and/or content.
This handy tool allows you to be ‘found’ organically through inbound marketing channels. How does it achieve this? Through word of mouth publicity, running marketing campaigns and promoting your products, services and content through social media. As it has its own CRM, managing your relationship with influencers also becomes possible. One of its coolest features is that it lets you import vital metrics smoothly and easily.
To be visible in the public eye today, merely having a website or even a page on Facebook or tweeting regularly is no longer sufficient. It is vital that you monitor the various social networking platforms to see how your brand is perceived by consumers, and what your competition’s strategies are.
At IPIX we have over 7 years’ experience in creating Ecommerce sites using Magento, WOOCOMMERCE, and open cart; we also help our clients in marketing their business successfully on social media. Our long list of happy and returning customers is ample proof! Call us on 9545800204 to know more! We will help you develop and grow your Ecommerce business.